Project Avanti is a 3D representation of an Art Space, where artists can create and exhibit their work. This is a dream yet to come true, but it already has made its way into the three dimensional world. If you want to read an outdated concept, look below.

Concept:

We want ordinary people to be able to do extraordinary things. The inherent duality of human consciousness allows for extreme kindness, compassion and beauty.Change and evolution in particular is inescapable, be it for the human nature, or the urban culture that is re-invented on a daily basis. New technologies are continuously altering the way we live. Just like the first book printing press brought the reading skill to the wider public, which originally was reserved for the elite crowd of the few, so is our team hoping to facilitate a revolutionary change by involving the audience into the decision making process concerning the nature of art. All of us should have a say in what will be considered the classics of our decade. The wider the audience - the more honed the opinion will be and due to the current overflow of digital stimuli, the provided rigor is welcome, let's raise the bar!

From perception to behavior:Have you asked yourself - how do the technological innovations alter Your own Perception of the world? What is Your current (cultural, political or any other impact-carrying) paradigm and how does it fit the collective route we are taking into the future? We believe that everyone should take the rightful responsibly for shaping their own mind. Whether you realize it, or not, your perception shapes (y)our world. Together our perceptions define the world for our contemporaries, but also for the future generations.What is perception exactly and why is it so important? It is the reaction resulting from impulses, physical and less so, to which you have been exposed, or are thinking about. Willing exposure is more valuable than unsolicited impulses due to the selective functioning of information processing of the brain. This means that you personally hold an immense power within yourself to be of major importance to your surroundings, just because you exist. Your ideas may travel far and wide, without you ever realizing it. The people you interact with the most may experience an accelerated effect from your ideology. The pending question is - what does art have to do with any of this? Art is everywhere, it is a major contribution to the impulses you receive each day. Music & Sound, Visual arts, Dance, Commercials, Writings, purely Conceptual art, or Ideas and even typography - they fill the mind on both conscious and sub-conscious levels, influencing our decision making - from buying a certain item to how we view the co-inhabitants of this planet. We can dwell upon the mechanics of such programming. For example the mirror neurons that fire when you are engaged with an activity, or a story, allow you to experience fun, but also to have compassion. Neuro-linguistic programming has taken this idea to new heights in the past century, however not everyone has the resources (time, money, patience, access etc) to actively pursue such topics while trying to survive the daily grind, without it offering enjoyment which art potentially offers to everyone, in a variety of formats to choose from.

How it works:There are many artists that may find themselves groundbreaking, shocking, or even receive such accolades from others. While we condone such practices of art being noticeable, we believe the true power lies in gradual immersion of the Viewer - letting the beholder enjoy the work and come to their own conclusions, without revealing what is currently fashionable. True beauty is timeless and often personal. In order for this to work, there has to be a wide range of subjects that allow exposure and everyone should be able to understand themselves within their choice of work and its beauty. This is an opportunity art currently has - without having to have a tone of political propaganda, or dogmatic enslavement by any particular religion, or government. In a way we live in a golden age where art is evolved, free and readily available, yet not censored to the point of being a criminal venture. Ah you might say - but art is not free, it is either reserved for the wealthy among us, or is behind a wall of prerequisite (technological/cultural/technical) knowledge! Well this is where ideas such as ours come into play.Not only is this movement an opportunity for the artists to exhibit their work, but to also engage with the viewer on the spot, so that the viewer feels distinguished as well - the availability of content for the viewer is paramount. The idea benefits the cause greatly, not only by providing an affluent, accessible scene for artists and visitors, but also because it will engage even the most grounded of us to actively be part of the future. We believe that the decision making about what will become the future canon of arts - thus what will be considered classic by the future generations, should not lie solely with the hand-picked wealthy few, but with everyone who is willing to participate. While it would be great to be able to allow exposure to all layers of society, our platform will ideally also provide the means to take fresh ideas from the public and based upon their validity make them real, improving the world we live in directly, together with the beholder and much faster than a conventional (industrial) process ever could - We encourage unlikely collaborations.

Conclusion:All of our participants being creative individuals, we see value in such a platform as ours from multiple perspectives. The most intoxicating one is being able to look into the mind of the beholder - engaging the public on a wider scale and more individually than ever before. Often doing so during times that are not specifically dedicated by the viewer and would otherwise be spent idling, or drowning in the ever-deepening information bubble. Seeing what the beholder has in mind for us in the future is the first step for us to identify ideas which are worth pursuing. Exhibiting the work is complementary, - being able to consciously influence the world for the better is something everyone should be entitled to. We believe our platform will provide direct means to do this. Such means would vary from direct engagement in the dedicated spaces, to long-term collaborations and potential sharing of ideas and profits with the artists and the viewer. The gap between artist and consumer is closing in and we have the opportunity to steer it in a direction that is not only beneficial to mankind, but is also fun and addicting, albeit unavoidable. We can be the agents of change by facilitating the transition - We can make sure that it is an enjoyable process for every participant.To summarize - our target group is practically everyone with at least one eye, preferably two. Getting a wide range of the public to have a look, or even focus on an idea that they otherwise would never come in contact with is one of the objectives. Our platform is open and attractive to everybody - From passengers waiting to board public transportation, to the youth going home from school. The physical spaces shall never feel overwhelming, or unwelcoming. You do not require a so called "keen eye" to enjoy and most important - to participate in the exhibitions. Your thoughts and ideas that may have seemed fleeting in today's hassle will have a place to stay - longer than the opening hours of any other establishment. We want our public to feel alive and valued instead of just being survivors who made it to this day (potentially by compromising intrinsic values). Art can (by its nature) be very individually oriented, created and absorbed. Let's use this opportunity to make it meaningful and available for everybody who is willing to participate, regardless of the designated social markers.